The ancient town of La Hoya is an important archaeological site of the Bronze and Iron Ages. The fortified town was inhabited between the 15th and 3rd centuries BCE and occupies four hectares.
In the early period of Middle-Late Bronze Age, the fortifications, as well the houses, were all made of wood. In the Early-Middle Iron Age construction became more complex using mixed formulas with stone, wood and adobe. Most houses were near the wall in this period.
During the Late Iron Age, with a cultural context that some classify as Celtiberian, shows important changes in urbanization: with paved streets and plazas that form a reticular structure. The wall is also rebuilt on stone. This final period also shows great advancement in the technologies: potter's wheel, elaborated blacksmithing, etc.
The successive layers of rubble, that served as cimentations for further edification, make up a small tell 3 meters high.
The town was destroyed violently c. 300 BCE, leaving the remains of the people and their quotidian tools in the streets.
References:Herceg Novi was founded (on a former small fishing village, existing since Roman Empire times) as a fortress in 1382 by first Bosnian King Stjepan Tvrtko I and was called Sveti Stefan or Castelnuovo. The Turks conquered Herceg Novi in 1482, and ruled for 200 years, until 1687. However, there was a short pause between 1538 and 1539 when it was held by the Spaniards before they were defeated in the Siege of Castelnuovo. Turkey ruled again until 1687, from then until 1797, the town was ruled by the Venetian Republic.
The Herceg Novi old town is amazing. It is on a fairly steep hill that leads all the way down to the sea. Wandering through the small stairways to the various plazas and fortresses is a many hour adventure.