Roman Forum of Zadar is the largest on the eastern side of the Adriatic sea, founded by the first Roman Emperor Augustus, as shown by two stone inscriptions about its completion dating from the 3rd century.
Ancient Zadar (or Iadera as the Romans would say) was a Roman colony from 48BC until the disintegration of the Roman empire in the 5th century. After a violent earthquake in the 6th century, the buildings surrounding the forum were destroyed. The still standing elements and stones (then used to rebuild) were retrieved for various buildings.
Most striking is the decorative column marking the western side of the forum. Notice the chains still visible on the column. During the Middle Ages it was the 'pillar of shame' used to punish evildoers.
Continuing on the western side of the Forum, you come to the remains of the Capitolium which was an important temple consecrated to Jupiter, Juno and Minerva.
To round out an appreciation of Roman Zadar, take a look at Zadar's Archaeological Museum which displays artifacts from the Roman period as well as a scale model of the original Roman forum.
References:Herceg Novi was founded (on a former small fishing village, existing since Roman Empire times) as a fortress in 1382 by first Bosnian King Stjepan Tvrtko I and was called Sveti Stefan or Castelnuovo. The Turks conquered Herceg Novi in 1482, and ruled for 200 years, until 1687. However, there was a short pause between 1538 and 1539 when it was held by the Spaniards before they were defeated in the Siege of Castelnuovo. Turkey ruled again until 1687, from then until 1797, the town was ruled by the Venetian Republic.
The Herceg Novi old town is amazing. It is on a fairly steep hill that leads all the way down to the sea. Wandering through the small stairways to the various plazas and fortresses is a many hour adventure.